Mission Wildlife - AR Gamification for Endangered Species
|Ongoing||Starting from June 2016, San Diego, California|
|Research||San Diego Zoo Global, MIT Center for Civic Media Prof. Ethan Zuckerman
Poseidon Ho, Gabriel Miller, Nika Haleftiras, Margaret Wang
Mission Wildlife is a collaboration between MIT Center for Civic Media and San Diego Zoo Global with the vision of leading the fight against extinction. It leverages the zoo's 3 million annual visitors, and try to focus the attention of them towards the threats to the endangered species in the zoo by integrating Augmented Reality Gamification. It was released on the 100th anniversary of San Diego Zoo and a week after Pokemon Go, when visitors already had solid foundations for Augmented Reality games. They competed against each other by triggering 3D animations from animal signs, taking selfies, and sharing photos on their social media with specific hashtags with the goal of spreading awareness about certain issues. This experience has not only made us realize the impact of creating social change with technology and gamification, but also exhibited a real-life example of how small actions can collectively make a large difference.
• Developing mobile applications (iOS/Android) with Vuforia’s AR targets (Image/Cuboid) on cloud database.
• Developing functions of detecting, recognizing, and tracking living animals with OpenCV and Google Vision API.